Char Crust Dry-Rub Seasoning for All Meats and Fish, Southwest Chipotle

Broil, bake, grill. Seals in the juices. You inhale the heady aroma. Take your first bite: smoky, rich, almost sweet - then bang! The kick of ancho and chipotle chiles from New Mexico leaves no doubt that this is the taste of the real southwest! Enjoy with chicken, pork, beef, (fajitas!), and tomatoes. Get the secret! Used by the best chefs in many of the finest restaurants. My dad's legendary Chicago steakhouse - Al Farber's - is where it all started in 1957. Thick prime steaks with charred crusts, bursting with juicy flavor. When diners would literally beg to take home our seasonings that made their meat so good, we knew we had a winner. That time and those flavors are captured in our Original Char Crust and Roto Roast rubs. Over the years we've added delicious new flavors to be used on all meats, fish, and even veggies. But we still make our rubs like my father Nathan did - in small batches with only the best herbs and spices. And of course, they all seal in the juices! Enjoy and eat well. - Bernard Silver. For recipes call us at 800-311-9884 or visit